At Athlete Now, we understand how unpredictable and volatile working in sport can be. Contracts end, funding shifts, performance cycles close — and sometimes, good people find themselves out of a role through no fault of their own.
We’ve been there. We’ve worked with and alongside brilliant practitioners whose employment changed overnight. And because sport is a small world, and making a positive difference to athletes, coaches and teams matters, we want to offer support where we can.
What Athlete Now Is Offering
If you are a sports practitioner who’s recently been made redundant or are about to be, we want to support you to keep doing what you do best. Through this scheme, you’ll receive:
- 2 years of FREE access to the Athlete Now platform (professional membership) – worth up to £100 with lots of valuable extras thrown in such as;
- Partner discounts
- Social media promotion
- Add your own events
- Share your expertise on our blog
- Newsletter shout out
- Permanent access to one Supporting Champions course – your choice from:
- The Graduate Bundle
- Setting Up Your Own Consultancy
- Any Pro Course (e.g. Nutrition, Physiology, S&C, Data, Psychology)
The aim is simple: to help you keep working, keep sharing your expertise, and potentially build a new or supplementary independent income.
Why We’re Doing This
We believe skilled professionals shouldn’t be lost to the system because of a budget cut or restructure. Athlete Now’s goal has always been to help support both athletes and practitioners who have the skills and expertise to thrive in this industry together. Steve, Holly and Nicole all come from this industry and we built this platform knowing and the challenges that this industry faces. Athlete Now allows you to:
- Increase your visibility with a professional profile on a platform that directly targets athletes
- Advertise your services
- Network with other practitioners
- Work flexibly and independently — on your terms
- Get paid directly – no commissions, no middlemen
This offer is about backing the people who’ve made a difference and who still have a lot to give.
How to Apply
All you need to do is:
- Email us at nicole@theathletenow.com
- Include a short explanation of your situation
- Attach proof of redundancy or contract termination (e.g. an HR letter, email or similar)
- We’re not asking for this to be awkward — we just want to make sure the scheme is used in the way it’s intended.
- All information you share is kept confidential and your applying or being accepted on this will not be shared to any third parties.
Once we’ve received this, we’ll set up your access to Athlete Now and your chosen supporting champions course within a few days.
Terms & Conditions
- This scheme is only available to those working (or previously working) in professional sport or a related performance setting.
- Redundancy must be from a contract ended within the last 3 months or confirmed for a future date.
- Scheme access is for 2 years athlete now access, with the option to follow on with an exclusive discounted rate
- Your free access to the platform is for the Professional membership.
- Course access is granted on a permanent basis and cannot be exchanged or transferred.
- We reserve the right to decline or withdraw support in cases where eligibility cannot be verified or where the scheme is being misused.
If this sounds like you, or someone you know, don’t hesitate to get in touch. We can’t fix the system, but we can back each other.
Let’s make sure talent stays in the game.
Holly, Nicole and Steve – Athlete Now Team