At Athlete Now, our mission has always been clear: to improve the experience of both athletes and practitioners by creating a trusted, transparent and quality‑driven space where evidence‑based support can thrive.
Musculoskeletal injury is one of the most common barriers athletes face throughout their sporting journey, and sports therapists play a vital role in reducing injury risk, supporting rehabilitation and helping athletes return to play with confidence.
Our latest partnership with The Society of Sports Therapists (SST) reinforces our commitment to raising professional standards and ensuring athletes receive the very best care from fully qualified experts. The SST is recognised as the United Kingdom’s lead organisation for Sports Therapists, championing accredited education, best practice and public protection.
This alignment directly supports our values of quality, integrity and transparency, and strengthens our promise to athletes: when you come to Athlete Now, you will find practitioners who are vetted, qualified and working to the highest professional standards.
Why Trusted Partnerships Matter in Athlete Support
Across the sporting landscape, athletes often struggle to identify who is truly qualified to support their performance, rehabilitation or injury prevention efforts. This uncertainty can increase injury risk, delay recovery and create barriers to seeking help early.
Partnerships with respected organisations like the SST ensure that:
- Athletes can clearly identify therapists with accredited qualifications
- Practitioners gain visibility based on verified expertise
- The industry moves collectively towards higher standards of care
- Education, research and practice remain interconnected
- Athletes can trust the information and professionals they engage with
These are not just organisational goals; they reflect our personal mission as directors and practitioners who care deeply about improving the system for everyone involved.
How Our Partnership Supports Athletes and Practitioners
Our collaboration with the SST builds on our broader network of partnerships with trusted organisations across performance, wellbeing and practitioner development. Athlete Now works alongside hand picked partners who share our commitment to raising standards, including industry leaders such as IUSCA, Informed Sport, Gameplan Health and others.
By partnering with the SST, we ensure that Sports Therapists on our platform meet recognised educational standards, and we provide:
- Clear identification of SST accredited graduates on profiles
- Exclusive discounts for SST members, including reduced rates and launch offers
- New avenues for Sports Therapists to reach individual athletes
- Greater visibility for the profession across our growing athlete community
- A transparent, quality assured environment for both athletes and therapists
This partnership strengthens the integrity of our ecosystem and enhances the athlete experience from injury prevention through to return to play.
Sports Therapists: A Critical Part of Athlete Wellbeing
Musculoskeletal injuries are among the most common issues athletes face, from overuse conditions to acute strains and impact injuries. Sports Therapists are uniquely trained to:
- Assess and manage musculoskeletal injury
- Reduce injury risk through evidence based practice
- Support safe return to performance
- Monitor movement, load and recovery
- Educate athletes on long term wellbeing
Their expertise sits at the heart of athlete care. By ensuring only degree qualified Sports Therapists join Athlete Now, and by highlighting those registered through SST accredited pathways, we strengthen the link between athlete safety and professional credibility.
A Partnership that Reflects Our Shared Mission
Our partnership with The Society of Sports Therapists reflects a united goal: to elevate the standards of athlete care and support the ongoing growth of the sports therapy profession. Athlete Now exists to make it easier for athletes to find the right experts and for practitioners to build meaningful, fulfilling careers. This partnership reinforces our belief that collaboration, not competition, is what truly drives progress across the industry.
Together, we are creating a more transparent, ethical and athlete focused future.
Frequently asked Questions
1. What is the partnership between Athlete Now and The Society of Sports Therapists?
Athlete Now and The Society of Sports Therapists have partnered to improve athlete care, raise professional standards and highlight qualified, accredited Sports Therapists on the Athlete Now platform.
2. How does this partnership benefit athletes?
Athletes gain easier access to fully qualified, degree trained and verified Sports Therapists who specialise in musculoskeletal injury management, injury prevention and return to play support.
3. How does this partnership support Sports Therapists?
Sports Therapists receive enhanced visibility, exclusive membership discounts and a trusted platform where their qualifications and SST accredited status are clearly highlighted.
4. Why are Sports Therapists important for athlete injury and recovery?
Sports Therapists specialise in preventing and managing musculoskeletal injuries, supporting safe return to play and reducing the risk of reinjury through evidence based assessment and rehabilitation.
5. How do I know if a Sports Therapist is SST accredited on Athlete Now?
All SST accredited therapists are clearly identified on their Athlete Now profiles, helping athletes make informed choices based on verified qualifications and professional standards.
6. Why does Athlete Now focus on verified practitioners?
Our mission is to ensure athletes can trust the support they receive. We only list qualified practitioners in line with industry standards following industry consultation, to maintain transparency, integrity and high standards of care.
7. Does this partnership support practitioner development?
Yes. The collaboration promotes ongoing learning, accredited education pathways and improved career visibility for Sports Therapists across the UK. At athlete now we also have other partnerships that can support our members in subsidised continuing professional development.