What is Athlete Now?
Athlete Now is the first-of-its-kind verified sports directory, built to help athletes at all levels connect with high-quality coaches, therapists, practitioners, and performance facilities.
Whether you’re a youth athlete, elite performer, or managing recovery from injury – finding the right support team is critical. But with so many options and unverified online profiles, the risk of wasting time or money is high.
Athlete Now solves this by offering a trusted, centralized platform where athletes can search, filter, and connect directly with verified professionals — including:
- Sports Psychologists
- Strength & Conditioning Coaches
- Physiotherapists & Rehab Specialists
- Athlete-Friendly Gyms
- Running Coaches, Performance Nutritionists, Mental Health Experts, and more.
In short, we help athletes succeed by connecting them to the right people – with the goal of being a positive change within the sports industry!
Our Mission: Raise Standards Across Sport
The world of sport is full of potential – but also flooded with misinformation, unverified credentials, and missed opportunities. Athlete Now exists to:
- Help athletes make informed choices about their support network
- Help coaches and practitioners build visibility and credibility
- Bridge the gap between elite services and everyday athletes
- Build a transparent, professional environment for sports support
By bringing together professionals, athletes, and facilities in one place — we’re raising the standard of care, performance, and professionalism across sport.
Who Uses Athlete Now?
- Practitioners & Coaches: You list your services, get found, and connect with new clients — commission-free.
- Facilities: You promote your clinic or gym and give team members their own visibility.
- Athletes: They search the directory by sport, location, or service to find what they need.
Whether you’re a one-person coaching business or a national training facility, Athlete Now provides the platform and tools to grow.
Why Membership Matters
Being listed in Athlete Now isn’t just about being found – it’s about being trusted. Every profile on our platform is reviewed and verified before it goes live, and every listing is crafted to help athletes understand:
- Who you are
- What you do
- How you can help them succeed
Your membership also unlocks a range of features that help you stand out, attract leads, and build long-term growth. We have 2 main memberships; Foundation and Professional. In addition to this, we have added two further memberships to incorporate facilities that may want to join! They are the Facility Foundation and the Sports Facility Pro. All memberships come with unique selling points, it up to you, the practitioner to choose the one that is right for you.
Our Current Memberships
Foundation – £20/year
Best for: Early-career professionals, freelancers, small facilties/businesses, or part-time practitioners looking for low-cost exposure.
What’s Included:
- Professional Expert Profile
- List up to 2 services
- Link to your website and social channels
- Access to exclusive member discounts
- No ads, no commissions
What You Get:
- A verified profile athletes can trust
- Your services discoverable in local and sport-specific searches
- Direct traffic to your business platforms
- A professional web presence for just £1.66/month
Professional – £50/year
Best for: Full-time professionals looking for growth, visibility, and ongoing client opportunities.
What’s Included:
- Everything in Foundation
- List up to 10 services or packages
- Access the Athlete Requests Board
- Access to the Sports Job Board
- Join the Supporting Champions Community
- Featured in Athlete Now newsletters & social media
- Access the SEO support forum
What You Get:
- New client leads from athletes searching for help
- Job opportunities across clubs, schools, and teams
- SEO guidance to improve your online reach
- Brand exposure through Athlete Now’s platform and channels
- Ongoing professional development and networking
Sports Facility Pro – £50/year
Best for: Performance centers, rehab clinics, or gyms with multiple staff and services.
What’s Included:
- All features from Facility Foundation
- List 10+ services
- Access the Athlete Requests Board
- Access the Sports Job Board
- Join the Supporting Champions Community
- Featured in newsletters & social posts
- Access the SEO forum
- Includes up to 5 complimentary Professional memberships for your team
What You Get:
- Promote both your business and your team of practitioners
- Respond to real athlete leads and job postings
- Collaborate, connect, and share within our elite community
- Raise your brand’s visibility across the platform and social media
- Provide professional support for your staff at no extra cost
Ready to Be Discovered?
Whether you’re just launching your career or managing a team of elite specialists — Athlete Now is your platform for credibility, visibility, and growth. Check out our Memberships.
Frequently Asked Questions
Q: Is Athlete Now only for elite professionals?
No – Athlete Now is for any verified sports professional, from recent grads to established coaches, clinicians, and business owners.
Q: Can I switch between plans?
Yes. You can upgrade at any time as your needs grow — and we’ll help make the transition smooth.
Q: Is there a vetting process?
Yes – every listing is manually reviewed to ensure athletes get trusted recommendations.
Q: Will Athlete Now help me get more clients?
Yes. Between search visibility, the Athlete Requests Board, and social shoutouts — members regularly gain new leads and referrals.
Q: What is the Supporting Champions Community?
It’s our exclusive members-only hub where professionals share insights, ask questions, collaborate, and access high-performance resources.