Informed Sport – Supplement Safety & Education Partner
Athlete Now Partners Athlete Athlete Nutrition Athlete Support Clean Sport Informed Sport Partnership Announcements

Athlete Now Partners With Informed Sport to Protect Athletes and Clean Sport

In a landmark collaboration for the UK sports community, Athlete Now is proud to announce its new partnership with Informed Sport, the global leader in sports supplement certification. This alliance brings together two organisations committed to a single, critical mission: protecting athletes. Our partnership with Informed Sport directly aligns with Athlete Now’s core values of […]

By Nicole Booth
a plate with food on it
Athlete Athlete Nutrition Clean Sport

Why a Food-First Approach is Best for Sports Performance

When it comes to achieving peak performance, nutrition is key. Athletes often turn to supplements to boost their performance or recovery, but the most sustainable and effective strategy begins with whole foods. A food-first approach ensures athletes meet their energy and nutrient needs while reducing the risks associated with supplementation. In this post, we’ll explore […]

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