Introduction At Athlete Now, our mission has always been simple: to give more to our athlete and practitioner members — more support, more value, and more opportunities that genuinely improve performance, preparation, and lifestyle. That’s why we’re excited to announce our newest partnership with Switch Car Rental, a fast-growing UK vehicle rental brand that’s redefining […]
Running a side hustle isn’t just about extra pennies — it can bring fulfilment, resilience, and flexibility. With more people working on multiple income streams, consulting (even just one hour a week) is becoming a powerful way to support your household, maintain independence, and keep sharpening skills. (see this review about making a side hustle […]
Introduction At Athlete Now, our mission has always been to help the sports performance industry grow, connect and thrive together. Whether you’re a recent graduate, developing your career, or trying to break into elite sport, finding strength and conditioning jobs in the UK can feel like a massive challenge — especially in today’s competitive market […]
Introduction For strength and conditioning (S&C) coaches, continuous learning is essential to stay ahead in the ever-evolving field of sports science. Books are a critical resource, providing in-depth knowledge, practical applications, and the latest research findings. This blog post highlights 20 must-read books for established S&C coaches, offering a comprehensive guide to advanced training methodologies, […]